Outcomes over Outputs
We focus on business impact, not visibility, impressions, or media volume.
We are a cross-cultural brand growth consultancy
Shaping East-West Conversations
Expertise · Execution · Elevation
Scroll“We don’t consult from the outside
We execute from the inside.”
EST.2024 · SHEN ZHEN · HONG KONG · SAN DIEGO · NEW YORK
EXE
Group
EXE Group is a cross-cultural brand growth consultancy, helping technology and lifestyle brands scale from China to the world.
Led by senior practitioners with 15+ years of global agency and in-house experience, we connect , , to drive measurable growth across the United States, Europe, and Southeast Asia.
EST.2024 · SHEN ZHEN · HONG KONG · SAN DIEGO · NEW YORK
What Sets Us Apart
Execution over Observation
Senior practitioners lead from within the work, not from the sidelines.
Result over Process
We don’t sell hours or deliverables. We share responsibility for outcomes that matter.
Intelligence over Automation
We combine AI capabilities with human cultural insight, where technology scales precision.
EST.2024 · SHEN ZHEN · HONG KONG · SAN DIEGO · NEW YORK
Our Services
From brand architecture to performance marketing, we build integrated systems that convert strategy into measurable market presence.
Brand Narrative & Messaging
Brand Positioning Strategy
Brand Identity & Voice System
Integrated Campaign Strategy
Social Media & Content Ecosystem
Influencer & Creator Partnerships
Global Media Strategy & Relations
Product Launch & Market Entry Campaigns
Seasonal & Cultural Campaigns
Cross-market Content Localization
Award Applications
11,500+ Global Media Outlets
200+ Tier-1 International Media Relationships
50,000+ Influencer & Creator Network
400+ Global IP & Strategic Partnerships
Multi-region Distribution System
Wikipedia Strategy & Page Development
Knowledge Graph & Search Presence Optimization
Paid Media & Performance Marketing
Search Engine Marketing (SEM)
DTC Growth Optimization
Reddit Community Strategy & Operations
Social Ecosystem Growth Strategy
Risk Monitoring & Issue Detection
Crisis Communication Response
Narrative Recovery & Reputation Management
Executive & Spokesperson Training
Years of Strategic Leadership
0+Helping brands navigate cultures, markets, and moments that matter.
Brands & Clients Served
0+From ambitious start-ups to world-leading brands.
Industry Awards & Recognitions
0+Celebrating work that delivers creative excellence and measurable business results.
EST.2024 · SHEN ZHEN · HONG KONG · SAN DIEGO · NEW YORK
Selected Work
Luka AI
Taking Center Stage at CES with Earned Media Success
Ampace Andes
From Rebranding to Business Growth, Achieving a Year’s Sales in Just 4 Days.
Jackery
Unveiling the Mars Solar Charging Robot, A Breakthrough in Portable Energy.
UGREEN
Elevating Brand Awareness in Southeast Asia, From Product Recognition to Brand Preference.
NAVEE
Driving Global Brand Momentum from AWE to Taipei Cycle Show.
Sunwoda
Shaping a Global Brand Narrative, From Content Creation to Integrated Communications.
Trusted By
EST.2024 · SHEN ZHEN · HONG KONG · SAN DIEGO · NEW YORK
Get In Touch
Business Inquiries & Partnerships
Ready to scale your brand from China to the world? Let’s build something measurable.
business@exe-group.net →Join Our Global Team
We’re looking for senior practitioners who lead from within the work, not from the sidelines.
hr@exe-group.net →